media hype

media hype
 Short-term, intense advertising campaign.
 ► “The U.S.’ largest import auto-seller [Toyota] will use the Web site as a springboard for an integrated new media blitz which will feature CD-ROMS, computer diskettes, on-line services, and INFOMERCIALS for its array of vehicles.” (Adweek, March 27, 1995, p. 3)

American business jargon. 2014.

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  • Hype! — Infobox Film name = Hype! image size = 200px caption = DVD cover of Hype! ; differs from original VHS cover. director = Doug Pray producer = Steven Helvey writer = narrator = starring = Numerous musicians music = cinematography = Robert Bennett… …   Wikipedia

  • hype — ▪ I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio: • Their status has …   Financial and business terms

  • hype — 01. I sure hope this movie is good; it s certainly gotten a lot of [hype]. 02. If you [hype] something too much, it can backfire because people develop unrealistic expectations. 03. The awards show wasn t very impressive after all the [hype] it… …   Grammatical examples in English

  • hype — I. /haɪp / (say huyp) Colloquial –noun 1. an atmosphere of deliberately stimulated excitement and enthusiasm. 2. something which deliberately stimulates such an atmosphere, such as extravagant promotion (def. 5) of a product, media publicity for… …  

  • media — noun ADJECTIVE ▪ mass ▪ The event was widely covered by the mass media. ▪ audio visual, broadcast (esp. BrE), news, print, visual …   Collocations dictionary

  • hype — hype1 [haıp] n [U] [Date: 1900 2000; Origin: hype deceiving, lies (1900 2000), perhaps from hype drug addict (1900 2000), from hypodermic; influenced by hyperbole] attempts to make people think something is good or important by talking about it a …   Dictionary of contemporary English

  • media — me|di|a W2S2 [ˈmi:diə] n [Date: 1900 2000; Origin: Plural of MEDIUM2] 1.) the media all the organizations, such as television, radio, and newspapers, that provide news and information for the public, or the people who do this work ▪ The scandal… …   Dictionary of contemporary English

  • hype — 1 noun (U) attempts to make the public interested in a product, film etc by saying how good it is on television, radio etc: media hype: Despite all the media hype, I found the film very disappointing. 2 verb (T) to try to get a lot of public… …   Longman dictionary of contemporary English

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